What is E-Commerce? Well, when business owners that have brick and mortar shops decide to build their own websites to showcase their brands based on the things that they sell, then that is what is considered as e-commerce.
That being said, since it is a website, there are certain elements that can make it more effective. Read on to find out what the essentials are.
Putting Your Bestsellers on Your Homepage
When a person looks for online shops via a search engine query, you can expect that they do not know exactly what your website is selling. That is why you want to put all of your bestsellers on your homepage.
The reason is simple: you want them to know which items are hot and what you want them to buy right after they’ve landed on your website. If you do not do this, this may actually leave them guessing as to what you actually offer.
Call Them by Their Name
People like it whenever a store staff calls them by their name. This is especially true for repeat customers. There is a compelling reason why this is the case and that is due to the fact that they somehow feel that it is personal- that your business is trying to establish a personal connection.
So, how can you do this if you are only running a website? Well, you can have your web developers make it a point that whenever your customer makes a purchase, for example, that you want to thank them by their name (ex. Thank You for Shopping with Us, *insert name here*).
Adding a Zoom Option for Product Pictures
People want to examine the products first before they will buy it. Whether you sell products on a physical store or online, the same premise is true.
Providing the option to zoom your product images is important because this allows your customers to look at it closely. Believe it or not, there are some people that are keen on the details, which makes it imperative for you to add a zoom feature.
Aside from promos and sales, what do you think attracts people to buy from an online store? Did you guess it? If your answer is free shipping, then you are right.
If your customers find out during checkout that they will have to pay for the shipping costs, then you can expect that you will get abandoned carts.
With so many different online businesses offering free shipping, forcing your customers to pay for shipping costs could be detrimental to your business.
Rating and Reviews
Social proof is where you present the option to your customers to leave reviews and feedback on your product pages.
Some online business owners are actually scared to implement this, simply because some people might give harsh reviews.
But, adding social proof actually does the opposite- it helps convince people to buy from you. You see, when your customers find that there are people that actually love your products, then they will not hesitate anymore to buy from you.
You could treat it as a double-edged sword, but according to a lot of statistics, the pros actually outweigh the cons.
Adding Price Filters
If you have a relatively large online store, then not having specific search parameters could deter your customers to buy from you.
According to a lot of successful online ventures, adding price filters will actually be to your advantage. People shop online with limited budgets, so proving them the avenue to sort your products based on price is a good thing for both parties.
What is a wishlist? Well, it is an e-commerce functionality that allows your customers to bookmark some of your products so that they can get back to it at a later time when they can actually afford it.
It is a necessary feature because there are people that just want to go “window shopping” for the best deals and if they have the money to buy it, they will.