1. Shopping cart abandonment
According to a research conducted by the Baymard Institute, an average of 69.23% of consumers
abandon their shopping carts. That is a ridiculously high figure. If you are an online business
owner in Malaysia, you should work hard to improve your checkout process to lessen the
abandonment rate. Make the entire experience easier for your target market. It’s also crucial to
eliminate high shipping costs.
We are all obsessed with convenience. No matter what type of product you are selling, explore
offering same-day deliveries. Take advantage of your customers’ immediate needs. A successful
same-day delivery routine can increase your conversion rate and basket value.
3. Artificial Intelligence
Artificial technology can help you analyze customer behavior using important data. It’s about
time for you to utilize artificial intelligence tools to level up your online operations. More and
more online businesses are integrating such innovative systems, so make sure that you wouldn’t
get left behind.
4. Voice Search
Voice search and voice recognition are already a hot trend in the tech world. With the help of
voice-powered technology, you can give your online store long-term success. Make sure that
your content are optimized for voice search.
5. Social Selling
Many social media players are now offering a form ecommerce integration. That is no longer a
surprise, considering the big influence of social networking. Social selling is an amazing strategy
for ecommerce websites. It can bring in immediate, fruitful results. Post your offerings on your
social media profiles, and from there, you can coordinate with potential customers.
6. Private messaging and chatbots
Private messaging is big trend in the digital landscape, with players like Facebook Messenger,
SnapChat and What’s app having big engagement numbers. Through chatbots, you can
communicate product offerings and discounts to your potential customers. They are not talking
to real individuals, but simulating real conversations can help you with customer complaints and